Help! We’re Drowning In ‘Immersive Experiences’!
Pop-Ups are used to promote everything from art to weed in colorful, elaborate impermanence. Could this be our new normal?
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Linnie Greene is a writer and cultural critic in Jersey City, NJ. You can find her work at Pitchfork, MEL Magazine, The Outline, Fast Company, and elsewhere. Follow her on Twitter at @linnievii.
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