Why Are One Million Moms Freaking Out Over This Kmart Commercial?

It involves half-dressed men, musical balls, and a new turn in the boxers vs. briefs battle.

It’s not even Thanksgivikkuh yet, but Kmart is already giving away Christmas presents. In the chain’s newest commercial for Joe Boxer, the unwitting viewer is presented with six unequivocally gorgeous men shaking their front sides to the tune of Jingle Balls Bells. I never thought it would happen, especially after the Nicki Minaj fiasco, but I’m actually excited about something Kmart has created. Just look at those gold Miley Cyrus tongue boxers!

But, of course, we can’t look at six gorgeous men thrust their pelvises without some moms getting upset. Or to be more specific, One Million Moms who wrote a letter saying, “Kmart (Sears Brands, LLC) has a new commercial that is not only offensive, but this once-family department store has made a deliberate decision to produce controversial advertisements instead of wholesome ones. This is a terrible plan on Kmart’s part, especially at this time of the year!” They called for attacks on Kmart’s Facebook page and Twitter feed and the complaints came quickly. 



But let’s all just remember what people should really be up in arms about here: Kmart is forcing its employees to work on Thanksgiving and Black Friday starting at 5 a.m. Please have mercy.

It’s not just about the stories. Journalism is also about who is telling them.

Become a member at DAME today to help us support our independent, fearless reporting so we can continue to shine a light on the stories that need to be told, from perspectives that aren’t heard enough. Every dollar we receive from readers goes directly into funding our journalism.   For less than one latte a month you can become a member today!

(And if you liked this article and just want to leave us tip of as little as $1.00 or make a one-time donation, you can do that here)


Your financial support helps us continue to cover the policies, social issues, and cultural trends that matter, bringing the diversity of thought so needed in these times.