Seven-night program offered by the five-star Almyra hotel has parents emptying piggy banks to count sheep.
Name a product or service and odds are you'll be able to find it also comes in a luxury brand. This now holds true for sleep.
Long a bodily function the market left untouched, sleep is now being sold by five-star spas such as the Almyra Hotel in Cyprus. The "Week of Sleep for Exhausted Parents" package promises to "restore balance to frazzled parents by providing the right conditions for healthy sleep."
We had a look around the website, and nobody appeared to be sleeping. In fact, most of the patrons appear to be supermodels who stare blankly at the water. Not a frazzled parent in sight. But we'll take the hotel's word for it that people who look like actual buman beings go there to escape their children.
Spas now sell sleeping, bathing, showering, skin care, dieting, detoxification, eating and exercising. There's really only one bodily function spas don't cover. Give them time. Somewhere a rose-petal-filled, lavander-scented, hot-stone commode is in the offing.