Stinkless Panties: They’ve Arrived

Remember the first time you heard of Spanx? Half grossed-out, half intrigued? Well, prepare yourself for a second round of curious nausea, because there’s a new kid in Underwear Town, and it wants to save you from your down-there odor.

Knock Out is a new brand of panties that traps odor and moisture by using technology that was originally developed for hunters hoping to escape detection. A patented solution called No Trace is used to finish the cotton used for the panties and, allegedly, the finished product is able to whisk away three quarters of a teaspoon of liquid without it soaking through to the outer garment. 

Creator Angela Newnam says she markets the skivvies as “smart panties” and wants people to think of her company as less about lingerie and more about technology. At $26-$38 a pair, though, it’s unlikely that women will be replacing their entire collection anytime soon. For now, a major department store has yet to pick up the line, but she did sell 20,000 pairs in her first year in business, and the undies are now available in over 300 stores in the U.S., so people must be digging the dry, aroma-free experience.

Now that underwear can slim you down without exercise (Spanx) and keep you from that not-so-fresh feeling (smart panties), shouldn’t we expect bras to do a little more than merely push the girls up?