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Women’s Mags Lead Newsstand Decline
With more people turning to the Internet, newspapers and magazines are suffering. According to the Audit Bureau of Circulations newsstand sales of magazines are down nearly 10 percent. So far, so unsurprising.
But leading the way in the dip are women's magazines such as Vanity Fair, Vogue and Cosmo, each dropping 15 percent or more in sales. Readers also picked up fewer "impulse buys" such as People, Us Weekly, In Touch Weekly and Star Magazine, all of which also had double digit declines.
John Harrington, an industry consultant, noted that since the recession started more people are sticking to the list they bring with them to shop. Additionally, people can get their news faster from the Internet. He added, “By the time the magazine comes out, it’s old news. We’re onto the next scandal.”
Perhaps there is a bright side to the decline of women’s magazines. Now there will be less body image issues, less bad dating advice and less mindless celebrity gossip. Who knows, it might just make room for articles about powerful, intelligent, compassionate women who are reshaping the world.