The Real Truth About Beer Goggles: He’s Just Not That Into You

Everybody knows about beer goggles. As your blood alcohol content rises, your standards lower and everybody starts to look attractive. But now researchers have proved that beer goggles also apply to the beer drinker himself. A research team in France asked guys in a bar to rate their own appeal and blow into a breathalyzer. The drunker ones rated themselves as hotter.

Next, 86 Frenchmen were tested: half were given an alcoholic drink, and half of those were told it was booze while the other half were told it was a virgin drink that just tasted boozy. The other half were given a virgin version of the same drink, and half of those were told it was virgin while the other half were told it was alcohol. The men all shot promotional videos, and on playback each rated his own attractiveness.

Those who thought they’d been drinking, whether or not they’d actually consumed any alcohol, rated themselves more attractive. So you don’t think you’re hot because you’re tipsy. You think you’re hot because you THINK you’re tipsy. A panel of students rated the men’s hottitude; the “drinkers” weren’t objectively any more attractive than the other guys. But they were definitely French.