You are here

Status message

Running on | CCBot/2.0 (http://commoncrawl.org/faq/)
Heather Maxi Dress $650
Heather Maxi Dress $650
Huko Denim Jacket $195
Huko Denim Jacket $195
Walker Leather Jacket $575
Walker Leather Jacket $575
Newaz Dress $495
Newaz Dress $495
Pilot, Mercury, Brompton Pants $195
Pilot, Mercury, Brompton Pants $195
Native Dress $495
Native Dress $495
Urien Rogalle Dress $225
Urien Rogalle Dress $225

AllSaints Edgy Elegance

The Brits cast a bright light on dark fashion
Written by

The UK-based fashion label AllSaints broke into the US market a few years ago with retail locations in New York, Los Angeles and Santa Monica. And it started to gain notice immediately.

If you’ve never heard of it, it could be because AllSaints doesn't advertise, relying instead on word-of-mouth and media exposure to draw clientele.

The line’s origins are in a brooding-but-not-boring Dickensian aesthetic—until lately, the brand’s hallmark was a dark vintage look, combined with an edgy-yet-elegant Victorian sensibility (no wonder Kings Of Leon are fans). But, in recent seasons, the line has moved toward more reined cuts, beading and cleaner silhouettes. The women’s hand-beaded dresses, flowing gowns, and a just-launched line of jewelry are a particular hit—Sandra Bullock and Gabrielle Union are among those have turned up in AllSaints’ newly feminized sophistication.

For the politically judgmental among you, full disclosure: much of the stuff is made in China and Vietnam, but that’s what keeps the price points within reach.

Getting the London look isn’t bargain basement cheap though—denim jackets are in the $300 range, dresses and leathers in the $400s and trousers around $200—but with the exchange rate it’s far less expensive than a flight to Heathrow.